Luca Toni for Yamamay Men x Henry Cotton’s

Objective

To enhance the visibility of Yamamay Men through a strategic collaboration with Henry Cotton’s, leveraging Luca Toni’s ambassador role to highlight the collection’s values of comfort, elegance, and modern appeal.

What we did

1. Digital content production with Luca Toni as brand ambassador
2. Creative direction and styling in collaboration with Henry Cotton’s
3. Photo and video production for campaign rollout
4. Digital amplification through Yamamay Men’s owned channels and PR activities, in-store retail signage and POS posters