To ignite Realme’s brand presence by tapping into Gen Z culture through an authentic TikTok influencer campaign. Realme, one of the fastest-growing global tech brands, aims to build deeper connections with a young and digital-native audience.
What we did
Selected creators who embody Realme’s energy and creative spiritDesigned TikTok-native content that aligned with viral trends and community cultureActivated influencer-driven campaigns to amplify reach and awarenessMeasured engagement and refined strategies for maximum cultural impact
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