2025

Influencer Marketing
Production

Collab delivers refined designs for extraordinary experiences

LIU JO

We designed and produced a set that captured the essence of New Glam: bold femininity, modern elegance, and a touch of sophistication. The campaign was brought to life with our talent Giorgia Salvaggio, whose presence embodied the spirit of the collection, while influencer activations extended the conversation across digital channels.

Objective
To create a campaign for LIU JO that would highlight the New Glam collection through a fresh and contemporary lens. The project aimed to combine fashion editorial storytelling with influencer marketing to amplify the brand’s visibility and resonance on social platforms.
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What we did
  1. Editorial Shotting → Produced photo assets showcasing the New Glam collection with a refined and aspirational mood.
  2. Talent Activation → Featured agency talent Giorgia Salvaggio as the face of the project.
  3. Influencer Marketing → Engaged selected creators to amplify the campaign on social media.
  4. Content Production → Delivered coordinated visual assets tailored for digital and social distribution.
LIU JO
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