We developed a visual story that merges authenticity, denim culture, and contemporary style. By choosing an editorial approach, the shooting allowed each talent to embody the Levi’s spirit in a way that felt natural, cool, and aspirational.
Objective
To create an editorial project for Levi’s that highlights the brand’s timeless identity while connecting it to a new generation of audiences. The aim was to blend Levi’s iconic heritage with a fresh, fashion-forward narrative through our agency’s talents.
What we did
Editorial Shooting → Curated an imagery that connects Levi’s heritage with today’s fashion language.
Talent Activation → Involved selected agency creators to bring authenticity and personality to the campaign.
Creative Direction → Shaped the mood, styling, and storytelling to align with Levi’s global positioning.
Content Production → Delivered photo and video assets optimized for editorial and digital channels.
