2025

PR
Influencer Marketing

Move with Lacoste – Andrea Risso interprets the new collection

LACOSTE

An exclusive video content where Andrea Risso brings the new Lacoste collection to life through the language of dance and movement. The brand’s sport-inspired elegance is expressed in a dynamic and authentic performance, transforming Lacoste’s values into visual emotion and direct connection with the social audience.

Objective
To create a unique video content for Lacoste that expresses the new collection through Andrea Risso’s dance performance, blending sport-inspired elegance with authentic storytelling. The goal is to strengthen Lacoste’s positioning, generate social engagement, and connect with a young, style-conscious international audience.

What we did
  • Concept ideation & creative direction
  • Video production showcasing

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LACOSTE
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