2025

Production
Digital

Shaping Style with Dyson

DYSON

To test the power of influencer-led activations by showcasing the Dyson Airwrap in a unique lifestyle context. Dyson, the global leader in innovation and design, aimed to connect with a style-conscious audience and highlight the product’s transformative impact on beauty routines.

What we did
  1. Selected three talents to authentically embody Dyson’s premium positioning
  2. Designed a test influencer campaign centered around the Dyson Airwrap
  3. Hosted an exclusive experience at the Nhow Hotel Milan
  4. Produced content showcasing the Airwrap’s versatility and premium appeal

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DYSON
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