2025

Production
Influencer Marketing

CUPRA DN Project: Living the Tribe spirit through bold experiences and the power of the Leon.

CUPRA DNA PROJECT

The DN Project was conceived as an adventure, bringing together four of our creators in a journey marked by intensity, energy, and discovery. More than a campaign, it was a collective experience designed to embody the CUPRA spirit: bold, disruptive, and aspirational.

Objective
To design and produce an impactful project for CUPRA that would strengthen the brand’s vision of community and belonging — the CUPRA Tribe. The initiative aimed to build a strong identity-driven narrative around the CUPRA Leon, highlighting electrifying experiences and pushing limits through the involvement of our agency’s talents.

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What we did
  1. Talent Activation → Selected and engaged four agency talents to authentically represent the Tribe.
  2. Adventure Shooting → Captured photo and video content showcasing both the CUPRA Leon and the immersive experiences.
  3. Storytelling & Concept → Crafted a narrative that reflects the brand’s DNA: identity, community, and performance.
  4. Campaign Delivery → Produced and distributed multi-channel content designed to inspire and connect with the Tribe.
CUPRA DNA PROJECT
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