Urban Elegance: Velvet Chic Comes to Life in Milan

Objective
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The goal of the “Velvet Chic” project for Carpisa was to showcase the new collection through a sophisticated and contemporary visual language, blending the brand’s heritage with a modern aesthetic. Milan—renowned as a global fashion capital—became the perfect stage to highlight the collection’s versatility and elegance.

What we’ve done

1. Editorial Shooting → Captured the collection in iconic Milanese locations, delivering imagery that reflects a balance of femininity, urban edge, and contemporary style.
2. Talent Activation → Engaged selected creators to interpret the collection with authenticity, making the narrative more relatable to a young, cosmopolitan audience.
3. Creative Direction → Defined the mood, styling, and storytelling to align with Carpisa’s brand values and position Velvet Chic as a symbol of accessible elegance.
4. Content Production → Produced photo and video assets designed to maximize impact across digital and editorial channels, ensuring visually striking and communicative content.

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