We chose Champoluc as the backdrop to tell the story of the Go Tech collection. A journey through Nature and Performance, where every shot becomes part of an adventure made of Style, Energy and Freedom.
Objective
The goal was to reposition Carpisa with a fresh, aspirational identity through the launch of the Go Tech collection.
We developed a 360° campaign ecosystem that combined ATL content (photo + video campaign) with influencer marketing activations and in-store digital touchpoints. The result was a coherent brand narrative, dynamic, versatile, and international, that lived across media, social, and retail screens in all Carpisa stores, amplifying the brand’s new positioning.
What we did
Photo Shooting → Capturing the essence of Go Tech through impactful visuals.
Video Production → Crafting a narrative that combines energy, style, and performance.
Influencer Marketing → Engaging the right voices to amplify Carpisa’s new positioning.
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